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Thursday, December 15, 2011

Keywords Are a Part of the SEO Equation

No matter what vehicle you use to create exposure to traffic for your sites, you will want to include keyword phrases to help the search engines rank the site for the niche traffic you want. And, in any of these third party submission archives, you should be asked for keyword phrases, whether they refer to them as tags, categories, or titles. What you want to do is weight (or give more weight to), the content so that the search engine finds it easy to understand and rank for your particular topic.
Of course, you shouldn't seek to overdo this practice as it can count against you too. Using the same keywords over and over again is considered keyword spamming by the search engines and can actually cost you position ranking in your SERPs. But, generally, you can add a keyword in the title, some in the tags or indexes, categories, and some within the content too. It generally depends on how large your articles and or press releases are as to the number of instances a keyword can be inserted without triggering a Google penalty to your positioning.
Keyword Density
If you have less than 2% of the content as keywords in the body of your content, you are typically safe. For that, there should be less than 2 keyword phrases per 100 words written, counting the title, headings, and subheadings.
You can find a Keyword Density Checker, tool here to save yourself some time. Obviously you will have to through your content into a temporary web page and pop it up on your server to use this service: http://www.googlerankings.com/ultimate_seo_tool.php
By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
If so, I suggest you check this out: article marketing traffic.

By Sean R Mize

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