It's no secret that SEO is the acronym that every business owner is chanting nowadays. SEO is about increasing the visibility to one's website, and when it comes to SEO, creating content is a big part of the process. Even though there are many forms of content, the search engine loves keyword rich articles. However, most business owners don't have the time or expertise to sit down and write a high quality article designed for the search engines as well as humans. That's why many business owners are realizing that they can save money and time if they outsource their work. But, are they really saving money and time? Not all SEO Content Writers are alike. That's why if you're a business owner, there are some key questions you should ask a Seo Article Writer before you invest in their services.
Here Are My Top 10 Questions to Ask Any SEO Content Writer So You Can Increase Your Profits.
1. Do you provide keywords?
Most likely, as the business owner, you should provide the keywords. However, a writer who cares about your needs will reply: Usually I ask you to provide the keywords, but I always conduct research to see if the keywords you suggest are profitable. If not, I will recommend and use the keywords that are designed to drive traffic and help you convert prospects into sales. Some writers charge for the extra research, and other writers don't mind doing the extra research for free. After all, if they do a bang out job providing content for you, most likely you will use them again.
2. Where will my articles be submitted?
There are thousands of directories on the web; it can be hard to choose which one to submit your article to. However, a dedicated SEO Content writer will research your industry and figure out the key people who will be interested in your topic. A typical response will go something like this: Well, I submit to the # 1 article directory EzineArticles to help you get maximum exposure. We also research directories in your niche, and figure out which sites would benefit from your content. In addition, we can also post the article to your social networks if you have any, so it can be distributed across the net.
3. How will people find my site, if my articles are being posted on other sites?
I hear this a lot. Most people want me to write them an article for their site, and there is nothing wrong with that. However, it may take time for that article to get noticed, due to the year of the site and how the site ranks. That's the beauty of leverage. You see, these article directories have a powerful little box known as the "bio box" or resource box. And this is where you work your magic. Instead of shameless self-promotion, this is where you create a benefit rich statement enticing your prospect to visit your site. Most successful authors give away a free Incentive like a Free report, free consultation, or free audio download to encourage their prospects to click on their link back to their website.
4. Will I really make a profit by writing & submitting articles?
Absolutely! However, you must be aware that sometimes it takes time to see ROI. That's why it's recommended that you write a series of topics around your main keywords, so every time a surfer is typing in your "keyword" your articles are popping up all over the place. This shows the user that you're an expert and you know what you are talking about. This way, when he's ready to make a purchase, most likely he will choose you, because you fed him with some invaluable content to help his buying decision. On the other hand, you can get instant results as soon as you post the article.
5. How many articles do I need to make a profit?
Well, it depends on your market, your budget and your niche. However, in a perfect world 30 a month will be ideal. But, the key is consistency. You can't just write 30 articles for one month and disappear for the next few. When it comes to online surfers, they have short attention spans, and won't commit if they haven't seen you hanging on the block for long. So, you can write one article a week, and still get a positive effect. However, you have to continually create content that compels your reader to take action. Discuss your needs and see if daily, weekly, or monthly articles are best for you.
6. Do you edit the article?
Sometimes people don't care about the quality of the content, they just care about the keywords and how the content is going to help them in the search engines. While writing for the search engines is important, writing for real people is more important. Remember: real people pay you real money and not the search engines. That's why a reputable company will say: The key to writing is re-writing. SEO Content Writers care about your brand and their brand as well; they want to make sure you are 100% satisfied. They will have a team of proofreaders, or they will offer up to 2 or more rounds of revisions until you are pleased. Steer clear of the SEO firms that tell you grammar, punctuation and spelling are not important. You want your reader to respect and trust you right? So, make sure you are providing quality content so you can get quality money.
7. What does writing an article have to do with SEO?
Well, writing an article and submitting it to directories, helps you get back links to your website. An important aspect of SEO is link-building. The search engines likes to see who's pointing to whom. It's like a popularity system, if you have a popular site pointing to your site, the search engines gives you cool points, and sometimes helps you get on page 1. These article directories already have a great "relationship" with the search engines, because they are visited every day by millions of viewers. In other words, a web surfer can see your article on one of the article directories, before they even know that your site exists. That's why you should leverage the "juice" of these other sites, until your website is well known.
8. How will you track the progress of my article?
Most article directories have an analytic report where you can see what articles were viewed the most, how many times someone clicked on your site and so on. By tracking and measuring your results, a good SEO Content Writer will be able to identify the most desired topics and give you ideas and tips for creating new and exciting content creation.
9. How will I be positioned as an expert?
When it comes to writing an article, people think it's magic. There's something about a byline and getting some ink in a national publication that makes you a superstar overnight. Now, that a lot of magazines are going belly-up, there are online publications that are popping up all over the place, and have more clout than a traditional magazine. The more you offer your audience content they want and need to know about, they will like trust and respect you. As long as you write articles, and your name keeps popping up all over the place, people will think you know what you're talking about. And you will prove it by writing keyword rich articles on a consistent basis. This way you can build a rapport and sell to them with your words.
10. How much do you charge?
Okay, first let me say I'm a little biased about this question. You don't know how many times people call me and try to nickel and dime me to write a $ 5 article. I wish I can go to my dentist and tell him to clean my teeth for $ 5.00; he will look at me like I'm crazy.
You must understand that writing is a skill and a craft, yes there are natural born writers, however, when they are writing for someone else, it takes them time to think, research, edit, proofread, double and triple check their work. Writers, who care about their craft, won't produce "crap" for the sake of a few bucks. Depending on the nature of the content, it can take up to 10 hrs or more to churn out a keyword rich article that is designed to make you money. Remember, the old adage: "You get what you pay for". So, when it comes to investing in an SEO writer make sure rates are in your budget. Most SEO Article Writers charge anywhere from $ 75-$500 per article. If that article is going to make you tens of thousands of dollars in profit, don't you think that's a good investment?
So, when it comes to finding an SEO Content Writer, it's no easy task. You want to make sure you are getting a quality writer at an affordable rate. Hopefully, this will be a beautiful partnership where you can dance to the chime of hundreds to thousands of dimes.
Nina Lewis is an SEO Content Writer who heads Nina Online! An SEO Copywriting & Online Marketing Firm that helps small to medium size businesses increase their sales and profits by helping them develop Free to Low-Cost Internet Marketing Strategies. Grab a copy of her latest e-book 3 Simple Steps to Online Success by visiting http://www.ninaonlinelv.com
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