SEO Marketing Basics - Get Started With These 3 Methods

SEO Marketing means optimizing your website so it appears higher in the search results of search engines. Studies have shown that more than 60% of all consumers use a search engine such as Google before they make a purchase. Needless to say, if you are not optimizing for SEO, then you are missing out on 60% of potential sales. SEO marketing can be confusing and technical, but there are many things you can do to increase your success. Below are three tried and tested methods that work:

On-Page SEO

If you want to rank high in Google, then there are two things you need to do: Onpage SEO and Offpage SEO. Onpage SEO means optimizing your websites so that they can be read easily be the search engines. You need to make it easy for Google to understand what your website is about and where it should be indexed. You do this by optimizing the HTML tags for each page. You should have your target keyword in your Title, H1 and Meta Description tags. With a well optimized website, you are ready to begin doing some offsite SEO.

Contact Niche Websites and Bloggers

Offsite SEO is about getting backlinks to your website. It's best if those websites that link to you are in a related field. That's why you will now begin contacting bloggers and webmasters. The goal is to get them to link to you. You must consider what they will get in return. Perhaps you have an interesting article that they could publish in return for a link or you are running a competition. Bloggers are interested in fresh news, so try to give them a shout if you have something interesting on your website. It may also be a good idea to link to other websites before you contact them. That makes it more probable that they will link back to your. You can also consider commenting on related blogs with a link in your profile.

Article and Content Marketing

The oldest form of internet marketing is article markeing and it is still effective. You write articles on your niche and then submit them to directories such as EzineArticles. This gives you the benefit of both traffic and backlinks. As you get better at writing articles, you will also get more articles syndicated. You can also create other types of content and submit, such as uploading viedoes to Youtube or other videosites.

RankSurge is a company offering SEO Marketing and Search Marketing Services. Contact us today for a free consultation.

By Huey Davis