Almost every website online wants to increase their awareness and ranking with the search engines, but it all depends on the market they are trying to crack into and the keywords that they want to get optimized for. Some keywords like auto insurance are supercompetitive with millions of websites competing to try to get into the first page of Google's results and they know that it would take a lot of time and a lot of money to compete with the best search engine optimization marketing experts for this ranking , and this is why it is always very important to find an SEO that can set himself apart from the rest of the crowd.
When hiring am online marketing expert you should always make sure to ask them if he has a portfolio of websites and tough keywords that he has optimized into the first page of Google. This way you can not only check his past work but you can also e-mail or call his former clients and asked them how their experience was with him. If they really liked his work and would recommend them to you then you really wouldn't mind paying a little bit extra for his services as you know that in the long run that investment come back to you tenfold.
You can ask an SEO if he is a black hat or white hat expert. A black hat SEO can get the toughest keywords ranked very quickly in the search engines but he usually uses Techniques that are considered illegal and can get your website banned from the search engines forever. So if you plan to be in business online for a long time this is not the kind of expert that you want to hire to market your site's. A white hat expert is someone that uses completely legal techniques to market your site and to get it ranked high in the search engines. The difference here is it will take him a lot longer because he is taking the straight and narrow road and also he has competition among many other online marketers. The white hate seo's results will usually keep your website ranked high in the search engines for much longer time with much more stable results.
The only thing you can't ask an SEO is for him to describe all of his techniques to you in detail, and if you tried this with any good one they will usually leave you at the door or a quickly because this is their life blood and if they gave away all of their trade secrets they will be left with nothing which means that you won't need them anymore. Just make sure that when you find the right guy for the job that you will treat them good and always give them bonuses when they get your website into the first page results because this is a very special talent that you would want to keep by your site for a very long time. Dont forget to throw a nice compliment to your SEO also, as they usually do their work silently without alot of recognition. Its always nice to hear something good about your work.
If you want to hire one of the top Search Engine Optimization experts at a fraction of the cost that the big SEO companies charge visit http://www.dynamoseo.com/ today and ask for a free no hassle price quote and a portfolio of many happy clients that you can contact for yourself to ask about their services.
By Bob Randooke
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